Become a Dealer

Become A Dealer

Become A Dealer

Vista Outdoor does not sell direct to Dealers. We sell through two different channels of trade—either Buy Groups or Wholesale Distribution. You can find a comprehensive list of Distributors at www.NASGW.org or at the links below.

Buy Groups
Functional Wholesalers

Membership in the Premium365 and Premium Partners program is exclusive—we want active dealers who are willing to commit to our brands and highlight our promotions. In return, we provide specialized promotions and world-class sales and marketing support to help you move product off your shelf and build customer loyalty.

If you’d like to become a member please contact your local sale rep or one of the following:

Premium365 - Ammunition and Firearms
900 Ehlen Dr
Anoka, MN 55303
Toll Free 1-866-223-9388

Premium Partners - Outdoor Products and Tactical
9200 Cody
Overland Park, KS 66214
Toll Free 1-866-223-9388

In-store Displays

Eye-catching displays keep merchandise organized for easy inventory and restocking.

Learn More