Membership in the Premium Partners program is very exclusive—we want active dealers who are willing to commit to our brands and highlight our promotions. In return, we provide specialized promotions and world-class sales and marketing support to help you move product off your shelf and build customer loyalty.


We know it's nice to get a good deal every now and then—make sure your consumers check out our current promotions to get some goodies or cash back. Here are some of our current promotions. To view our other promotions, please visit each brand's website.


Shooting Sports

Buy at least 100 rounds of select American Eagle® 223 Rem. and 5.56x45mm ammunition and get 5 cents back per round. Valid 7/15/17 through 8/31/17

Get 25 percent off 50- or 100-round boxes of American Eagle® handgun ammunition. Valid 7/15/17 through 8/31/17

Purchase 2 boxes of Trophy Bonded Tip or Vital-Shok ammunition and receive a free knife. A retail value of $42. Valid 7/1/17 through 12/31/17

Buy original Black Cloud and get $7.50 back per box. Valid 7/1/17 through 8/31/17

Get up to $10 back on Vital•Shok® slugs. Valid 7/1/17 through 12/31/17

Get up to $25 back on Power•Shok® rifle ammunition. Valid 7/1/17 through 12/31/17

Get Two Free boxes of Gold Medal® rimfire, a $14 value, when you purchase two boxes of Gold Medal Berger® or Sierra® Match. Valid 6-1-17 to 6-30-17

Buy 2 boxes of American Eagle® Varmint & Predator and receive a FREE Primos® Hot Dog™ coyote call, $30 value. Valid 6-1-17 to 2-28-18

Purchase 2 boxes of CCI 17 HMR (50 or 200 count) and receive a free DuraSeal Target retail value of $20. Valid 5-1-17 to 8-31-17

Get a free hat when you buy two boxes of Gold Medal Grand™ shotshell ammunition.
Valid 5-1-17 to 8-31-17

Get $40 back when you buy a case of shotshell ammo and a Stevens 555. Valid 4-1-17 to 8-31-17

Buy two boxes of American Eagle® Syntech™ and get a FREE shirt! Valid 4-1-17 to 8-31-17

Outdoor Products